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Journal receives papers in continuous flow and we will consider articles from a wide range of Information Technology disciplines encompassing the most basic research to the most innovative technologies. Please submit your papers electronically to our submission system at http://jatit.org/submit_paper.php in an MSWord, Pdf or compatible format so that they may be evaluated for publication in the upcoming issue. This journal uses a blinded review process; please remember to include all your personal identifiable information in the manuscript before submitting it for review, we will edit the necessary information at our side. Submissions to JATIT should be full research / review papers (properly indicated below main title).

Journal of Theoretical and Applied Informtion Technology
October 2020 | Vol. 98 No.20

Title:	TOWARD ACHIEVING SELF-RESOURCE DISCOVERY IN DISTRIBUTED SYSTEMS BASED ON DISTRIBUTED QUADTREE
Author:	SALEH ALI ALOMARI, MUHYEEDDIN ALQARALEH, EMRAN ALJARRAH, MOWAFAQ SALEM ALZBOON
Abstract:	Shared computing infrastructures such as Peer-to-Peer (P2P) networks and grid technologies allow sharing resources between a large amount of geographically and dynamically distributed resources to achieve an efficient degree of the performance of supercomputing. The main issue of this performance refers to the resource discovery as it is considered an essential and significant part in the infrastructure of shared computing. Several approaches pertaining to the resource discovery are suggested to perform resource discovery objective. These approaches cause an extensive response time, higher query cost and exceptional network traffic where the reasons behind these causes refer back to the dynamic construction and the distribution call of these approaches. Additionally, very rare approaches could tackle the problems of query hitting rate, memory utilisation and locality. These issues are critical to performance of a system. Therefore, an in-network querying organisation method, namely, the Distributed Quadtree (DQT) is proposed in this paper. This method produces efficient in-network resources of values nod’s, including the distance conscious querying. The answering price of a query that is related to the value of definite resources at their maximum value is a static factor of the distance “d” to the close resources within the network. The construction of the DQT is local and does not include any existing announcements. Further, according to its stateless setting and orderly organisation, the proposed method is considered flexible within a failure intelligence.
Keywords:	Shared Computing, Resource Discovery, Quad-Tree.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	A MODEL OF THE E-WALLET ADOPTION IN SMALL AND MEDIUM ENTERPRISES (SME) INDONESIA
Author:	HENDRO GUNAWAN, SEK YONG WEE, RAJA RINA BINTI RAJA IKRAM
Abstract:	Information technology (IT) is widely recognized as an important resource for increasing the productivity of a country's economy. New technological innovations in business transactions have a huge impact on current business activities. Electronic Wallet (E-Wallet) is one of the technological innovations that is currently developing. E-wallet is a software that uses electronic devices such as personal computers or smartphones to make transactions online. Along with the development of e-wallet in Indonesia, this study aims to find out the e-wallet adoption model to analyze the decisions of SMEs using e-wallet. To analyze an organization about the adoption of a technology, the adoption of suitable theories is the Technology-Organization-Environment (TOE) and Diffusion of Innovations (DOI). The proposed research model was developed by extending the TOE and DOI by adding the Technology acceptance model (TAM) and guanxi theories. The variables that will be used to analyze the determinant factors of e-wallet adoption in Small and Medium Enterprises (SME) in Indonesia are: perceived compatibility, perceived security, perceived cost, perceived benefits, firm's financial resources, perceived complexity, employee IT Knowledge, SME IT infrastructure, top management support, culture, competitive pressure, customer pressure, government support, perceived usefulness, perceived ease of use and knowledge sharing. The result of this study would be useful to understand about the adoption of E-Wallet in Small and Medium Enterprises (SME) Indonesia.
Keywords:	E-Wallet, Small And Medium Enterprises (SME), Technology Acceptance Model (TAM), Diffusion Of Innovations (DOI), Technology-Organization-Environment (TOE), Guanxi.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	CHALLENGES AND OPPORTUNITIES FOR INTRUSION DETECTION SYSTEM IN CLOUD COMPUTING ENVIRONMENT
Author:	HESHAM M. EL MASRY , AYMAN E. KHEDR , HATEM M. ABDUL-KADER
Abstract:	The paper suggests an anomaly multi Phases intrusion detection technique for discovering the zero-day, fast-spreading and complicated network attacks on the cloud platform with the least amount of false alarm rate. Cloud computing is commonly regarded as an attractive business model, because it minimizes expenditure and its costs are directly related to use and demand. But the distributed nature of cloud computing environments, their vast aggregation of resources, large user access, efficient and automated resource sharing allow Intruders to use cloud to their advantage. The objective of this paper is to use the comparative approach to review, analyze and evaluate all of the existing Intrusion Detection Systems (IDSs) types, techniques, algorithms and all of the previous attempts related to securing and detecting the attacks on the cloud environment. The article concluded that the existing IDS techniques and algorithms are not capable in detecting the unknown attacks with minimum false alert rate in cloud platform. The effectiveness of the new intrusion detection technique can be evaluated by measuring the accuracy and false alert rate.
Keywords:	Intrusion Detection Systems (IDS), Hybrid Based IDS, Binary Classification and K-NN, PSO and Machine Learning, Genetic Algorithm and Artificial Neural Network.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	PSEUDO RANDOM NUMBER GENERATOR BASED ON LOOK-UP TABLE AND CHAOTIC MAPS
Author:	MOHAMMED ABUTAHA, MOHAMMAD ABUJOODEH
Abstract:	Pseudo-Random Number Generators (PRNGs) play an important role in many cryptographic applications. Many network security algorithms and protocols that are based on cryptography also require random or pseudorandom numbers at certain points. PRNG is an algorithm that is used to generate a random sequence that has the same behavior of truly random numbers. Each generated number should not depend on the previously generated numbers, and thus it is not possible to predict such numbers. However, not all PRNGs are suitable for cryptographic applications. Therefore, various statistical tests can be applied to the obtained sequence to evaluate and compare it with truly random sequences. A PRNG that passes all statistical tests can be considered as a statistically secure PRNG. Based on some properties of chaos, such as randomness, unpredictability, and high sensitivity to the secret key, we proposed a new PRNG. The proposed PRNG is based on a modified chaotic map proposed in [20], and a new lookup table, which is created in such way that the stored numbers will not be duplicated in the same row, column, or diameter. The proposed map and lookup table are used to produce non-linear and non-invertible functions, which are the main targets of any secure PRNG. As a result, the behavior of the proposed PRNG simulates the behavior of TRNGs. The obtained results from the cryptographic analysis and the standard statistical National Institute of Standards and Technology (NIST) tests indicate the robustness of the proposed PRNG. Furthermore, it is robust against known cryptographic attacks, and it has a strong non-linearity compared to the other systems. A comparison study of efficiency in terms of both speed performance and robustness against cryptanalysis was done, and the results demonstrate the superiority of the proposed algorithm.
Keywords:	PRNG, Cryptographic, Randomness, Statistical Tests, Chaos.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	DORSAL FIN INTERACTION ANALYSIS OF A BIOINSPIRED SURFPERCHE ROBOT
Author:	FAUSTO CABRERA, CLAUDIO ROSSI, DANIEL NOBOA
Abstract:	Marine species such as fish have a morphology that has been adapted over time to reduce resistance in underwater displacement as well as staying submerged, therefore the present research focuses on the study of the bluebird fish robot, under four parameters of analysis, hydrodynamics, hydrostatics, kinematics and dynamics, to submerge the robot in the Amazonian rivers where the habitat of this species is found, there is in the future to monitor underwater life. A dorsal fin of 2 degrees of freedom was designed an built using a 3D printer, the rigid fin was driven by a servomotor and control system, all of them were waterproofed, the body can stay underwater near to zero buoyancy with tendency to submerge, the reaction of the movement of the dorsal fin and the reaction of the robot displacement was determined via some tests.
Keywords:	Dorsal fin, bioinspired robot, underwater vehicles, robot stability.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	ANALYSIS OF RELATIONSHIP CLV WITH 8 CORE DRIVES USING CLUSTERING K-MEANS AND OCTALYSIS GAMIFICATION FRAMEWORK
Author:	FITRI MARISA, SHARIFAH SAKINAH SYED AHMAD, ZERATUL IZZAH MOHD YUSOH, TUBAGUS MOHAMMAD AKHRIZA, ANASTASIA L MAUKAR, ANANG ARIS WIDODO
Abstract:	The CLV model is an indicator used to measure and evaluate the future value of customers to the company. But the CLV model is predictive where it will be more accurate if there are many supporting variables, one of which is customer motivation. Adopt the point of view of the Octalysis gamification framework, that behavior occurs because of an individual's motivation or drive. Therefore, it is important to explore what drives influence customer behavior, so that it can affect the customer's future value (Customer Lifetime Value). By using the K-Means clustering approach, CLV value weighting, and Octalysis framework, the study analyzes the relationship between CLV and 8 core drives to customer motivation to produce 3 contributions: (1) The results of K-Means analysis of customers based on variables L, R, F, M and CLV value weights have produced the best cluster k = 2 where segment-2 has a future value level (CLV) of the company higher than segment-1, (2) Likert scale comparison analysis and the relationship between the results of CLV segmentation on 8 core drives motivational resellers to produce similarity of ranking patterns on each core drive and its average, meaning that between the customer's future value (CLV) with 8 core drives the customer motivation is not interplay. (3) Comparative Octalysis analysis of the balance of 8 core drives resellers in the two segments results in a difference in the total Octagon score (segment-2 = 368, segment-1 = 419), and this means that the high or low future value of the customer against the company is inversely proportional to the high and low of 8 core drives reseller of companies.
Keywords:	Gamification, Octalysis, K-Means Clustering, CLV, SME
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	INVESTIGATING THE ROLE OF USER EXPERIENCE IN THE ONLINE SHOPPING SYSTEM: AN EXTENSION OF THE TECHNOLOGY ACCEPTANCE MODEL
Author:	QUYNH NGOHAI, HOAI NGUYENTHANH, VANLOI NGUYEN
Abstract:	The Internet is increasingly being used around the world as an innovative tool to conduct effective marketing policies of goods and services. Online retailers in Vietnam are beginning to pay more attention to the importance of developing online sales systems that engage customers as well as enables them to purchase products online. However, online shopping in Vietnam is not widely applied yet. This research develops an integrated theoretical model based on TAM to identify the factors that determine user attitude and their engagement towards online shopping. Gathering information from 365 respondents in Vietnam has been conducted via a self-administered questionnaire. The research results manifest that user experience and service quality have the power to predict users' perceived usefulness and perceived ease of use, which in turn are crucial drivers of attitude and intentions towards online purchasing. The findings provide some important implications and add more certain insights about the theoretical groundwork of TAM in the Vietnamese online shopping context.
Keywords:	TAM; Perceived Usefulness; Ease of Use; Behavioral Intentions; Online Shopping
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	IMPACT ANALYSIS OF EXPERIENCE ON GAMIFICATION MARKETING ACTIVITIES, SOCIAL MEDIA MARKETING, AND OTHER FACTORS TOWARD BRAND LOYALTY IN ONLINE MARKETPLACE APPLICATION
Author:	MARIA THERESA VIEGA, TOGAR ALAM NAPITUPULU
Abstract:	Gamified method or well known as gamification has been adapted to enhance the primary process in many fields, such as improving lecturing processes in higher education, improving information acceptance rates in health therapy, and recently increasing consumer interaction with different brands in the e-commerce market. Online marketplace application as a popular variety of e-commerce, also following this trend to implement gamification elements in their application to create a better buying experience for their users and to increase the brand loyalty of their users towards various online marketplace applications. Aside from gamification, social media is still one of the most chosen media to be a marketing channel of an online marketplace brand by creating official account and use them to interact intimately with their customers. In this research, we assess the impact of experience on gamification marketing activities and social media marketing, mediated brand attitude, consumer brand engagement, and customer satisfaction towards brand loyalty in Indonesian online marketplace using Structural Equations Modeling (SEM) type of analysis. The finding of the study showed that the brand attitude and customer satisfaction fully mediated the impact of gamification marketing practices on brand loyalty, while social media marketing and consumer brand engagement has no significant effect on brand loyalty.
Keywords:	Brand Attitude, Brand Loyalty, Consumer Brand Engagement, Gamification Marketing Activities, Social Media Marketing, Online Marketplace
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	AUTHORSHIP VERIFICATION OF TWEETS CROSS TOPICS USING WEIGHTED WORD VECTORS SIMILARITY
Author:	SHAIMAA AYMAN, MOHAMED EISA, FIFI FAROUK
Abstract:	Authorship Verification (AV) is one of the interesting topics that had developed rapidly and distinctly since the middle of the 19th century. With the social media era, there is always a problem in determining whether a given tweet, post, or comment was written by a certain user or not. We are proposing a new approach to verify if a tweet belongs to a claimed user. Our proposed method utilizes the benefits of one-shot learning. It is based on vectors similarity which depends on Term Frequency–Inverse Document Frequency (TF-IDF) and word embedding for better verification accuracy. After comparisons, our proposed approach outperforms existing methods in the case of cross topics.
Keywords:	Authorship Verification, Vectors Similarity, TF-IDF, Word Embedding, Cross Topics.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	THE DESIGN AND DEVELOPMENT OF A BLOCKCHAIN-BASED EPRO SYSTEM FOR COLLECTING CLINICAL DATA
Author:	KWANGSOO JANG , OOK LEE
Abstract:	Objectives: The present study discussed the design and development of an ePRO system that records and manages clinical trial data on a blockchain network so as to prevent any arbitrary modification, forgery, or falsification and improve the reliability of the data. Methods: The overall system design and development of ePRO consists of (1) advancement and development of blockchain technology, (2) development of a blockchain clinical trial system model, (3) development of a clinical trial data collecting tool using blockchain, and (4) technological verification of the blockchain-based ePRO system. Results: The results of this study suggest a potential to save human resources and costs for CDM operation by increasing reliability through the implementation of an on-chain clinical trial system. Additionally, the on-chain clinical trial system is predicted to help prevent harm from serious abnormal reactions, including patients’ death, subsequent side effects, and birth defects caused by clinical trial errors. Conclusions: The ePRO system can serve as a platform for medical and clinical services to cope with expanding clinical data fields. When the system developed in this study is combined in the near future with state-of-the-art technologies such as IoT and AI, a new paradigm for clinical data repositories and management systems is predicted to develop. Based on the clinical data collected by this ePRO system, when a clinical data warehouse is established and linked to medical information systems, a servitization model that can accelerate innovation in the medical service market is expected to emerge.
Keywords:	Blockchain; Clinical Trials as Topic; Electronic Health Records; Mobile Applications; Pilot Projects
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	SKELETONIZATION-BASED PATH PLANNING ALGORITHM FOR AUTONOMOUS ROBOTS USING A COMBINATION OF GEOMETRIC ALGORITHMS AND RECURSION
Author:	EDWAR JACINTO GÓMEZ, HOLMAN MONTIEL ARIZA, FERNANDO MARTÍNEZ SANTA
Abstract:	This article presents a strategy for the calculation of paths in indoor and static labyrinth-type environments, using a camera on the stage as a sensor. An algorithm is applied that uses the skeletonization of a binary image as the basis for the calculation of the path, which, despite being a technique that comes from image processing, is used in a satisfactory way to this problem in a variety of scenarios with different degrees of difficulty, so that it can solve any type of labyrinth with different geometry and number of branches in its path. In this implementation a refined algorithm is used that applies two techniques derived from the skeletonization of the image and that take different paths to reach a possible solution; the algorithm determines the complexity of the problem by evaluating the amount of branches that the binary skeleton has, if the number of possible branches of the binary tree is less than a threshold, then, a technique that measures the distance of each path is applied as a strategy to calculate the shortest path, if the number of branches is greater than the determined threshold, a technique that removes points at the end of paths not connected to a possible path is applied, this is done by calling a routine in a recursive way until the only two end points in the path are the start and end points of the path.
Keywords:	Autonomous robot, Path planning, Skeleton Technique, Maze.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	OPTIMUM WLAN PROTOCOL AND NETWORK ARCHITECTURE IDENTIFICATION FOR VOIP APPLICATION
Author:	ALI MOHD ALI, MAHMOUD DHIMISH, MALEK M. ALSMADI
Abstract:	This research developed a novel algorithm to evaluate Voice over Internet Protocol (VoIP) metrics of different IEEE 802.11 technologies in order to identify the optimum network architecture among Basic Service Set (BSS), Extended Service Set (ESS), and the Independent Basic Service Set (IBSS). The proposed algorithm will yield the rank order of different IEEE 802.11 technologies. By selecting the optimum network architecture and technology, the best overall network performance that provides a good voice quality is guaranteed. Furthermore, it meets the acceptance threshold values for the VoIP quality metrics. This algorithm was applied to various room sizes ranging from 2x3m to 10x14m and the number of nodes ranged from one to forty. The spatial distributions considered were circular, uniform, and random. The Quality of Service (QoS) metrics used were delay, jitter, throughput and packet loss.
Keywords:	VoIP, QoS, Performance Analysis; IEEE technologies.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	DESIGN OF ACCUMULATOR DUMP FOR RFID READERS USING 0.35 µM CMOS TECHNOLOGY
Author:	DYAH NUR’AININGSIH, JOKO PURNOMO, ERI PRASETYO WIBOWO , ROBBY KURNIAWAN HARAHAP, BUSONO SOEROWIRDJO
Abstract:	This research aims to design a dump accumulator being capable of producing bit values in parallel from the sigma-delta ADC output signal that is serial in the reader of the Radio Frequency Identification (RFID) system. RFID system consists of two parts, namely a tag and a reader. The tag uses the delta-sigma ADC to convert the input signals from the sensor which, then, become the digital serial data that are transmitted to the reader. The reader uses the dump accumulator method to convert digital bits serially into 8-bit parallel resolution. The accumulator dump uses the counter and register latch circuits as output parallel bits. The results are divided into 3 time- periods, namely period 1 (T0) during the initialization and the synchronization, period 2 (T1) shows 8-bit binary data equivalent to 127(10), and period 3 (T2) shows 8-bit binary data equivalent to 128(10). By using 0.35 µm CMOS technology, the number of transistor hardware resources needed is 1022 transistors with a power dissipation of 28.5 mW. These results can save 77.42% using fewer transistors and are more efficient than the comb decimator method. This method contributes and enriches knowledge on the development of on-chip systems with serial to parallel signal processing for RFID devices.
Keywords:	ADC Delta-Sigma, Dump Accumulator, Efficiency, RFID, serial to parallel
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	DESIGNING BUSINESS ARCHITECTURE OF THE SHARED SERVICE - MASS PAYMENT SYSTEM FOR THE INDONESIA PUBLIC FINANCE MANAGEMENT USING TOGAF FRAMEWORK
Author:	SUDARTO, NILO LEGOWO
Abstract:	Integrated Financial Management Information System (IFMIS) has become best practices for supporting the state financial management in every country. With the advancement of mass digital payment, IFMIS must also be able to include this practice to maintain the efficiency of state finance operation. In line with demands for efficiency and transparency, shared service centers are also increasingly becoming a common practice in government. Therefore, in an effort to get the full benefits of IFMIS investment in Indonesia, this paper designs one of business architectures for shared service-mass payment management of the Indonesia state finance based on the TOGAF-ADM framework. With this design, it is recommended that various mass payments such as payments for payrolls, government credit cards, official travel costs, common expenses and social assistances can be done more efficiently and transparently and consolidated in a shared service center. Hence, millions of mass payments which are previously carried out individually by thousands of working units across Indonesia could be simplified into smaller number of consolidated payments executed by a shared service center. It is also transforming millions of manual operation processes into much more efficient digital operation processes, maximizing the benefit of collaboration between state owned information systems with the availability of private information systems which are becoming very advanced. This proposed end-state business architectures obviously enhance the efficiency and transparency of state financial operation. This is the contribution of this paper, in addition to contributing to architectural enterprises of digital government in state financial sector which are very complex and still progress unevenly in many countries.
Keywords:	Enterprise Architecture, TOGAF, IFMIS, Shared Service, Mass Digital Payment
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	SOCIAL NETWORKS: GENERATOR OF PERFORMANCE TEST AND MEASUREMENT OF BIG DATA PUBLICATIONS' INFLUENCE
Author:	MOHCINE KODAD
Abstract:	This contribution consists in proposing a system allowing generating the performance tests on publications diffused in social networks by means of an automatic extraction of engagement data through the KPI (Key Performance Indicator) of social networks analysis. Our solution also collects all information related to individual behavior and posts that are published on social network sites, especially the number, nature and type of posts that are shared daily. This proposed system has three functions: first, it allows the extraction of data in an automatic way which will allow an ease of collecting a large number of data which arrives to Big Data; secondly, it helps all user, through indicators that will be generate, to analyze data and test the performance and influence of publications; and thirdly, it presents in the business intelligence aspect, all results and some comments with recommendations for better dissemination of publications, at the right time and with the right people.
Keywords:	Social Networks; KPI; SMA;SNA; Performance; Publication
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	E-VOTING READINESS MAPPING FOR GENERAL ELECTION IMPLEMENTATION
Author:	SLAMET RISNANTO , YAHAYA BIN ABD RAHIM , NANNA SURYANA HERMAN , ABDURROHMAN
Abstract:	General elections are a common thing in the world for democratic countries to elect their leaders and deputies in parliament. Today's technology offers an electronic-based electoral system called e-voting, a safer, faster and more efficient system. Due to privacy, verification and confidentiality of conventional elections, there are many countries, both developing countries and developed countries around the world, that have implemented e-voting, such as: India, Brazil, the Philippines, Argentina, United States, Belgium, Canada, Japan, Mexico, France, Peru, Australia, Costa Rica, Finland, Guatemala, United Kingdom, Ireland, Italy, Kazakhstan, Netherland, Germany, Paraguay, Norway, Switzerland and others. Of those countries, there are countries which are successful and sustainable, unsuccessful or canceled the program due to many problems, only limited the program to trial and not continued, or only limited the program to partial implementation. This research presents a mapping of the elements needed to deal with the implementation of e-voting by referring to the successful and unsuccessful countries in its implementation, as well as to the previous e-voting research. There are two contributions produced in this research. First, mapping the preparatory components in building the e-voting ecosystem. Second, the mapping of these components can be used as the basis for creating an e-voting framework. Hopefully the results of this research can give contribution to countries or organizations that will carry out e-voting or research of develop e-voting framework in the future.
Keywords:	E-Voting, Election, Technology, Mapping, Framework
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	CAN CUSTOMER EQUITY BE THE MEDIATING VARIABLE BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTION?
Author:	OKKY RIZKIA YUSTIAN
Abstract:	Technological advances have changed the traditional marketing. The increasing number of social media users becomes an advantage for marketers to create new marketing patterns. This study focuses on the relationship between social media marketing, customer equity and purchase intention. The research was conducted in the mobile phones market in Bandung, Indonesia. The data were collected from the main electronics shopping district in the city of Bandung that has a high purchasing power for branded mobile phones and gadgets. In order to test the validity, reliability and hypothesis, the smartPLS 3.0 program was used. The results show that the significant effect on the three drivers of customer equity is due to social media marketing. In contrast to previous research indicating that from the three customer equity drivers, only value equity has a mediating role between purchase intention and social media marketing. From the three customer equity drivers, only value equity has a significant influence on purchase intention. This research provides theoretical and managerial contributions to the literature.
Keywords:	Social Media Marketing, Customer Equity, Value Equity, Relationship Equity, Brand Equity, Purchase Intention.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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Title:	EFFICIENT MUTUAL USER AUTHENTICATION PROTOCOL TO SHARE FILES USING ID IN CLOUD STORAGE
Author:	K. SUJATHA , V.CERONMANI SHARMILA
Abstract:	Transpiring trends inq the world nowadays is cloud computing as a predominant interactive archetype for data to ensure user’s data in an online cloud server which is stored remotely. A cloud service provides tremendous conveniences to the users to relish the on-demand cloud applications without any limitations considered in the local infrastructure. In the process of data accessing, different users may be in a collaborative relationship, and thus data sharing becomes significant to achieve productive benefits. In recent days, with the adaptation of cloud services, many users are involved in it. But they are afraid about cloud environment due to security in cloud. In this paper, we proposed a Mutual User Authentication Protocol (MUAP) in which the users can safely share their data in a suspicious cloud servers. This MUAP provides assurance on data over user security and focussed mainly on data sharing among the users by an encrypted way. The data is encrypted and shared on public or private cloud servers due to that the manipulation of information is prohibited to the server. Users can easily spot the particular files from the cloud storage but the server cannot realize the identity of the user which leads that users can connect themselves to the cloud without endanger their privacy. Identity Issuer will keep user’s privacy safely. The protocol encrypts all information to get rid of MITM attack. Mutual Authentication is achieved by two level encryption using ID. This protocol deals with individual activities and communications when the legacy protocols deals with group activities. When compared to other protocols the proposed system has higher security with minimal computational and communicational overheads.
Keywords:	Cloud Computing, Sharing Files, Cloud Services, Mutual Authentication Protocol, Insecure Cloud Servers.
Source:	Journal of Theoretical and Applied Information Technology 31^st October 2020 -- Vol. 98. No. 20 -- 2020
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